Solutions / By Business Needs
Capture High-Intent Shoppers at the Point of Purchase
Leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.
What is VTEX Ads for Advertisers?
VTEX Ads for Advertisers is a solution for brands and advertisers to run sponsored product campaigns on retail media networks. It enables advertisers to leverage retailer first-party data to place targeted sponsored ads exactly where purchase decisions happen, maximizing ROAS without cookie reliance.
As third-party cookies phase out, ad spend is shifting to where the data is real. Retail Media Networks offer the only way to reach customers who are actively buying, not just browsing.
The Business Value
Reach High-Intent Shoppers
Place targeted sponsored ads exactly where purchase decisions happen with first-party data precision.
Target Precision
Drive Action
Verify Impact
Technical Foundations
Maximize ROAS with privacy-first data infrastructure.
Commerce Stories
See how leading companies drive results with VTEX
Consumer Goods
16.3x ROAS
"VTEX Ads allowed us to attribute $16 in sales for every $1 spent on ads in chocolate campaigns. The first-party data precision is unmatched."Read the Story
Consumer Goods
3x ROAS vs. benchmark
"We tripled our ROAS with VTEX Ads Platform, while reducing cost per acquisition by 30% and driving 60% more incremental conversions."Read the Story
Hygiene & Health
+39% conversion rate
"The platform allowed us to reach high-intent shoppers at exactly the right moment, driving a 39% lift in conversion and 108% CTR growth year-over-year."Read the Story
Technical Capabilities
Engineering foundations that power enterprise performance
Leverage our headless commerce architecture and APIs to programmatically manage campaigns and integrate with your existing ad tech stack.
Built on a composable commerce framework, allowing for the integration of best-of-breed solutions and custom development using microservices.
A cloud-native SaaS platform ensuring high availability and scalability, compliant with PCI DSS for secure transactions.
Utilize our MACH architecture for flexible, future-proof retail media solutions that can adapt to evolving market demands.
Integrate with VTEX's suite of products, including the VTEX Commerce Platform and VTEX CX Platform, for a unified view of the customer journey.
Benefit from real-time analytics and reporting to optimize campaign performance and measure ROI effectively.
Frequently Asked Questions
Key Data & Sources
- VTEX serves over 3,500 enterprise customers across 43 countries.
- The platform processes over $15 billion in annual GMV with 99.99% uptime.
- Recognized by Gartner, Forrester, and IDC as a leader in digital commerce.
- Bemol, a Brazilian retailer, generated R$1 million in incremental sales and achieved a 51x ROAS using VTEX Ads.
- VTEX is a publicly traded company on the NYSE (NYSE: VTEX).
- The platform is compliant with PCI DSS for secure payment processing.